CSR in Bangladesh: Untapped Potential

During my Masters, one of my major areas of interest was Corporate Social and Environmental Accountability, which opened my eyes to the true untapped potential of Corporate Social Responsibility (CSR). When implemented shrewdly and strategically, CSR must take into account the competitive context of each individual business to specifically tackle those issues for which it is particularly well suited and aim to maximize synergy between the business and the greater society within which they are embedded.

CSR in Bangladesh is usually implemented in a rather superficial manner wherein the activities undertaken are not strategically linked to the business organization’s activities and operations but are limited to isolated cases of corporate philanthropy with little planning with regard to the maximization of positive impacts.

Businesses must actively work to identify how their activities may be aligned to maximize positive social and environmental outcomes through interventions that are cost-effective and in their long term best interest. I highly recommend the work of Michael Porter and Mark Kramer to anyone who is interested in making the most of their company’s CSR programs.

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3 thoughts on “CSR in Bangladesh: Untapped Potential

  1. Hello Everyone,
    I would like to start compiling a database of CSR related case studies for organizations based in Bangladesh. The basic idea is to create a platform to share knowledge and record what strategies different companies have utilized, what lessons have been learned and where there is room for improvement.
    Please send in write ups about your organization and I will post them on my blog.
    Specific points to highlight include:
    -Why specific initiatives were chosen?
    -Drivers/Barriers to implementation
    -Community response and participation
    -Core outcomes
    Respondents may decide to remain anonymous if desired or full credit shall be given.

    Please e-mail them to me at asfara1@hotmail.com.
    Thank you participating.

    Asfara

    • Hi Dean. How are you? I am well. I’m so glad you like the blog. Yay!! 🙂 As for the Porter and Kramer readings, I think the following ones would be particularly helpful:
      1)Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility
      2)The Competitive Advantage of Corporate Philanthropy
      3)Corporate Philanthropy: Taking the High Ground

      I hope you find these useful. I have copies of them and I shall email them to you shortly.

      Take care.

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